?We give attention to one thing, waxing, and do it higher than anyone else,? European Wax Middle Middletown and Marlboro proprietor Jennifer Bixon says. ?I usually joke that it is the cathedral of wax. Very like Yankee Stadium is the cathedral of baseball.?
Before getting into the wax cathedral, Bixon's essential focus was her promotional product and incentive merchandise enterprise. Having succeeded in gaining clientele with her ?client-centric? mentality, Bixon appeared to open up another enterprise. For Bixon, the spilt focus was going to be a problem. ?Everyone needs all the things yesterday, and I am at all times on deadline,? she says. ?I wanted a second enterprise however realized I didn't have the time to dedicate to it.?
The shortage of time ultimately led to Bixon's determination to franchise as a substitute of beginning something new. Being a business lady, Bixon entered into franchising with a cautious strategy. ?In business, you'll be able to at all times discover a purpose to say no,? she says. ?Nothing comes without threat.?
Threat introduced Bixon to Florida the place she met with the Cobas, the family behind European Wax Middle. The middle gives quite a lot of services ranging from a brazilian bikini wax in Middletown, Monmouth County, New Jersey to a full back wax. In line with Bixon, the Cobas' drive, vitality and enterprise savvy teamed with the enterprise idea, made her extra comfortable with franchising with them. ?It was the suitable time,? she says.
When it got here down to picking a location, Middletown and Marlboro New Jersey seemed like a terrific place for a waxing in Middletown, Monmouth County, New Jersey. Located in Monmouth, the culture surrounding Middletown and Marlboro is certainly one of folks caring for themselves; which features a high curiosity in hair elimination. In accordance with Bixon, ?All of us think of Southern California or Orange County as a place the place people care about health or their appearance,? she says. ?However, Monmouth County seems to mirror that.?
On a personal level, Bixon, a native of New Jersey, seems like Jersey is an total excellent spot to reside with its mountains, seashores and shut proximity to New York, Boston and Washington D.C.
Bixon focuses on giving her visitors the ultimate wax experience, an experience she hopes transcends her Monmouth areas. ?The great thing about franchise and European Wax Middle, is there may be consistency throughout the centers,? she says. ?In the event you wax with us in Jersey and have to go to Florida, you'll get an expertise that is practically identical.?
That experience includes a four-step Consolation Wax System. The Consolation Wax is made up of a hundred% all natural beeswax. It gives hair elimination in Middletown, Monmouth County, New Jersey by attaching to the hair and never the skin. Along with products which might be filled with vitamins, antioxidants and aloe, getting a wax at European Wax Middle leaves a guest's skin feeling contemporary and rejuvenated.
Another factor that retains visitors booking reservations at European Wax Heart Middletown, Marlboro and other areas, in response to Bixon, is the presentation. The European Wax Middle facility is inspired by French European influences. It's embellished with gentle woods, daring accents and honeycomb shapes. So while one enjoys a quick eyebrow waxing in Middletown, Monmouth County, New Jersey, they can enjoy the nice ambiance and clean work atmosphere.
European Wax Middle Marlboro might be making an appearance at Marlboro Day in September and both places can have booths within the New Jersey Women's Expo hosted by Brookdale Group School in November. Details are nonetheless under improvement, but, with 10,000 plus ladies expected to be in attendance on the Expo, Bixon sees these events as an effective way to get the word out in regards to the Middletown and Marlboro areas and expose the world to the wax cathedral of European Wax Center.